Through new fabrics, styles, and messaging YITAI has found a way to give the market something new and exciting.

Why would a fashion brand spend all of this time and money designing & showing something that will never be sold?

This season, cowboy is in, and Banana Republic is not afraid of it. 

After three weeks in my new corporate job, I've come to a harsh realization - I need new clothes.

Petre D'ego is a great reminder of the power of creativity in fashion and the joy that comes from being brave enough to make something new.

This season, Fashion Designers drew inspiration from oceanic tranquility, with colors being lighter and linen being EVERYWHERE.

I wish I could tell you that it was my unfailing emotional intelligence and fountain of wisdom but it was this item that made my day.

Abercrombie pays attention to the details when presenting themselves and I'm glad people have noticed.

Is it possible for Polo Ralph Lauren to stay timeless while sitting in the pocket of the ins and outs of today's market?